Direct Response, UK call centre and telecoms providers, announces the acquisition of Pumacall Limited for an undisclosed sum. The acquisition illustrates the company’s strategic intent to grow the businesses by acquiring or merging with companies that have a complimentary customer base and that can benefit from Direct Response’s extended portfolio of products and services.
Pumacall Limited, based inSt Albans, provides businesses with telecommunication networks and telecoms services. With a strong client base ofUKbased SMEs, their customers were identified as being a suitable match for Direct Response. Pumacall’s customers are now able to take advantage of Direct Response’s extended suite of products including their data, mobile and hosted phone systems as well as VOIP, unified communications and call centre services.
Chris Robinson, Group Managing Director of Direct Response comments: “Pumacall is a great strategic fit for our business. They have a complimentary customer base and we are now able to seamlessly extend the range of products and services available to them.”
Under the terms of the agreement, Pumacall Limited will fall under the single Direct Response brand umbrella.
Chris Robinson adds, “This is a positive first step on our acquisition trail as we look to build our customer base and extend our audience reach. It’s an exciting time for the business as we look for new and mutually beneficial opportunities in the coming months.”
Direct Response supports businesses of all sizes with telecoms solutions as well as outsourced voice, data and contact centre support. Some of its more well-known clients include “blue chip” companies such as Virgin Trains, DLA Piper and the NSPCC. In a recent client survey more than 90% of clients rated the support they received from Direct Response as good to excellent and a further 85% would actively recommend their services to others.