Disappointing Q4 2010 in many markets say MZA

The latest figures released by market analyst MZA have shown that the Corded PBX market (excluding Micro PBX products) increased by 4% in Q4 2010 (October to December 2010 inclusive) compared to Q4 2009 at a global level.

The Above 100 Extensions market showed stronger levels of growth at 8%, compared to the SME market (Below 100 Extensions) which recorded an increase of 2% against Q4 2009. Sequentially, Q4 2010 was flat against Q3 2010, however for the calendar year 2010 the Global Corded PBX/IP PBX market was 12% higher than 2009, with double-digit growth recorded in both the Enterprise and SME markets.

MZA says the results varied considerably across the regions in Q4 2010, with small declines recorded in both Western Europe and North America when compared to Q4 2009, however the emerging markets of Eastern Europe and Latin America saw volume increases of 31% and 21% respectively in comparison to the equivalent quarter of 2009.

The annual figures tell a similar story, with calendar year 2010 seeing double-digit growth compared to 2009 in all regions bar Western Europe which grew by 5%. The largest growth figures of between 17% and 33% were again reported in Eastern Europe, Middle East and Africa and Latin America, with Asia Pacific and North America both finishing the year over 10% higher than they finished 2009.

Cisco remained market leader in the world PBX market, growing market share from 12% in Q4 2009 to 14% following a good performance in North America. Avaya was in second position, also increasing its market share to 14% as a result of its acquisition of Nortel, while Panasonic overtook NEC to take third position with an 11% market share globally. Panasonic led in the Below 100 Extensions sector with a 15% market share, ahead of NEC in second position and Avaya in third position. In the Above 100 Extensions market, Cisco was the market leader with a 27% market share, followed by Avaya.

Overall in 2010, Avaya was the market leader in the global Corded PBX/IP PBX market, overtaking Cisco and NEC who were the top two in 2009. In the Below 100 Extensions market, Panasonic retained their market leading position ahead of NEC and Avaya, while Cisco continues to dominate the Above 100 Extensions market in 2010.

World IP Extensions Market

North America continued to lead the market for IP deployments, with around 1.7 million extensions deployed to the desktop this quarter, compared to 1.4 million in Western Europe. This means that North America has now achieved an IP extension penetration rate of 62% into total extensions, by far the highest rate globally. This compares to a 38% penetration rate in Western Europe, which also remains ahead of the global average of 33% up from 30% in the same period of 2009. Eastern Europe continues to be the region with the lowest IP deployment to the desktop as a proportion of extensions sold, though the region is second only to Latin America in terms of the growth rates seen in the IP extensions market in Q4 2010.

Overall, the IP desktop extensions market grew by 15% compared to Q4 2009, which was greater than the 4% growth seen in the total extensions market. The Below 100 IP Extensions market grew by 16%, while the Above 100 IP Extensions market increased by 14%. In both instances, increases in the IP extensions market far outweighed the growth seen in the total market.

Overall in 2010, the IP desktop extensions market was up 22% compared with 2009, with the highest growth rates coming in the regions with the lowest market penetration in Eastern Europe, Middle East and Africa and Latin America, each recording IP extensions growth of between 45% and 70% over 2009.

Cisco maintained its leadership of the IP desktop extensions market with a 38% market share, followed by Avaya at 20% and Mitel Networks with 8% market share.

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