Daisy Distribution has launched ‘Switch & Save’; a new partner sales initiative by which cash incentives are up for grabs for both partners and their customers.
Similar to the business’ O2 Landline Bill Challenge which took place late last year; partners will be able to earn £10 for each customer bill that they submit for comparison against the O2 fixed line prices.
Once reviewed, if Daisy Distribution is unable to offer a cheaper O2 landline alternative, the customer will receive £25 in vouchers. In support of the new incentive, the distributor has also doubled the fixed line bonus which is available to its partners, increasing it from £50 to a substantial £100.
Last year’s submissions for the bill challenge revealed that by switching their fixed line to O2, the customer could save a massive 30.5% on average on its monthly bill.
Julien Parven, Marketing Director at Daisy Distribution comments: “The introduction of our new partner incentive comes after a record quarter for Daisy Distribution and O2. Not only have we seen a significant decrease in our churn rate and disconnections, but we have enjoyed our highest customer satisfaction rate to date.
“We have run a series of incentives in the past for the O2 fixed line offering, however this particular promotion is one of our most competitive to date. We hope that this will help us to achieve our objectives this quarter; to increase penetration of this product and to raise awareness of O2’s fixed line business throughout the channel.
Following the initial success of last year’s promotion, the mobile airtime provider is confident in demonstrating the competitiveness of the O2 fixed line pricing structure and by introducing it into their product portfolio it will provide partners with a considerable commercial benefit.