DMSL Aims To Recruit More Resellers

Leading BT distributor, DMSL, is seeking to recruit more resellers by showing the benefits of becoming a BT VAR and also giving live demonstrations of its unique through marketing concept.

DMSL already has more than 2000 reseller customers in the UK but believes there are many more who could benefit from using its through-marketing technique to deliver broadband and ICT services to SME customers in their area. “While we’ve got partners in just about every corner of the country now, we are always looking for more who can reach out the UK’s four million small businesses. There is plenty of business to go around and plenty of good potential out there”, says Marketing Manager at DMSL, Emma Liston.

The company say that under BT’s recently revamped and re-launched Indirect Channel strategy, committed BT partners are set to receive generous rewards in exchange for good business performance. The scheme has been designed to help drive incremental revenues and deliver profitable business for BTIC partners.

Managing Director of DMSL, John Carter, believes it will be a great success. “The new approach from BT is exactly what the channel needs. It will help us to help resellers even more, giving us the flexibility to deliver more incentives and more margin-making opportunities. It is the right approach at the right time. It puts the focus where it needs to be – on the areas where there is the most growth and value potential.”

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