“For a dealer it’s about lateral thinking, understanding the different applications available and the business solutions they can generate for specific vertical markets,” said Systems Sales Director, Phil Adams. “I am a great believer of being an expert in one field rather than a jack of all trades.”
Phil continued: “To drive their success and sales, resellers should identify those markets where call management can reduce costs, improve efficiency and put a positive impact on the bottom line.
“Modern business is built on communications; if companies want to manage their costs they should use the latest call management techniques to make sure they are operating at the highest levels of efficiency whilst delivering the optimum service.
“The key for a reseller is to focus on who this technology will help because there are many vertical sectors out there, where if a dealer does his research and identifies how they work, there is great potential to exploit. I would strongly advise researching a particular sector, talk to a governing body for example to find out the working practices and processes and any issues those types of businesses are facing. This could involve Accountants, Solicitors or even Gymnasiums. Do your homework and find out how technology such as call management can generate the biggest impact.”