Diversified industrial manufacturer Eaton Corporation today announced its Power Quality business has unveiled the “Things Have Changed” marketing campaign, an initiative that underscores the company’s expertise in information technology (IT) and data center solutions while positioning Eaton as a company that ‘gets IT.’ The new campaign includes advertising, a social media strategy, direct marketing effort and a revamped website. It allows Eaton to directly engage with IT professionals and drive new lead generation opportunities for key Eaton® PowerAdvantage® resellers.
“Eaton understands the intense demands of the IT community and we want to introduce more customers to our comprehensive offering of power management products and services,” said Paul Norgate, IT & National Channel Sales Manager, Eaton. “This campaign is designed to console the pain points of long hours at the office while highlighting the intelligence and wit of typical IT professionals who work tirelessly behind the scenes to keep businesses operating in a world of constant IT evolution.”
A major feature of the campaign will be quarterly, incentive-based competitions. The first competition offers all entrants the chance to win the New iPad. All entrants will also automatically receive a Things Have Changed mouse mat and post it note cube. The competition is open to all IT professionals and entries will be accepted until 30th June 2012.