Enreach acquires HeroBase

Enreach has enhanced its product offering with the acquisition of cloud contact centre software specialist HeroBase.

Copenhagen-headquartered HeroBase sells its proprietary software, Hero Outbound, to over 175 clients in 8 countries and processes more than 250 million calls per year. Its contact centre and marketing automation capabilities will be integrated with Enreach’s existing products to create a full GDPR-compliant cloud-based contact centre solution.

Enreach says this will open new opportunities for partners and customers across Europe, as well as increasing its footprint in Scandinavia.

HeroBase offers smart, flexible and multichannel sales solutions for medium to large enterprises and will operate independently while benefitting from the strong synergies of the bigger group. The company has a headcount of 40 employees who will continue operations in Denmark, including serving customers in the Swedish and Finnish markets. Herobase CEO Casper Langhoff will remain in post.

Stijn Nijhuis (pictured above), CEO of Enreach, commented, “The acquisition of HeroBase is further proof of our buy-and-build strategy to develop into a unified communications market leader in Europe. Looking for a full cloud contact centre offering, we decided that adding HeroBase was the perfect fit following our latest acquisition of masvoz, the number one B2B cloud communications provider in Spain. Together, they instantly create a leading ‘one-stop shop’ cloud contact centre solution for Enreach customers across Europe. We are therefore very pleased to welcome HeroBase to our group.”

Langhoff added, “In recent years we have achieved consistent growth and successfully enhanced our product offering. The acquisition of HeroBase by Enreach is a strategic and well-considered decision that will not only help facilitate our customers’ growth, but also the growth of the entire group in the area of contact centres. A good example is the immediate synergies between HeroBase and masvoz to sell its cloud contact center solutions and our marketing automation and sales software.”

HeroBase was founded in 2016 and added marketing automation tools to its portfolio with the acquisition of CampaignOne in 2018. HeroBase launched its integrated payments service, Hero Payments, in 2018.

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Charlotte Hathway

Charlotte is the editor of Comms Business and writes content to inform and educate the Channel about the latest technology and business developments from across the industry. Prior to her current role, she wrote for other MA Business titles New Electronics, Land Mobile and Critical Communications Today. Before moving into journalism, she spent five years working in public relations and has worked with various technology companies spanning telecommunications, cyber security and software development.

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