Vice President of Enta Group, Jon Atherton, is expecting these products to become leading lines for the distributor during 2006. “LG has a very good reputation, not only for quality but also for reliability, excellent design and innovation as well. Without exception, its products offer superb value and they are more than capable of meet the very high standards that many customers now expect from their IT equipment. This is a very important signing for us – it gives our customers additional choice and access to a market-leading brand and also adds a further and extremely valuable revenue stream to our business. We believe that LG will become one of our top-selling brands within 12 months.”
The signing is further evidence of Enta’s continuing rise up the distribution league table in the UK says Atherton. “We showed by being short-listed in three categories at the Channel Awards in 2005 that Enta has now arrived as one of the top players in the distribution sector and this agreement with LG underlines that fact. It adds a further very well-known and respected brand name to our portfolio and extends the choice available to our customers even further.”
LG is well established as a world’s leading producers of IT equipment and in recent times has started to earn a reputation for quality and style. Umesh Moudgil, Sales General Manager for LG Electronics says that the signing of Enta is a significant one for the company.
“Enta Technologies has an enviable reputation amongst UK resellers and retailers and we are very pleased to be working with them. This agreement will enable our partners to take advantage of Enta’s exceptional service to ensure that they can make the most of every opportunity that comes their way to sell LG products.”
It will also expose the LG brand to a wider audience, he adds. “Enta has very strong and close engagement with both the professional and entertainment-focused systems builder community and we believe that there is a good deal of further potential in this part of the market for our products – potential that Enta can help us to exploit.”
Enta Technologies has built its reputation over the past 15 years on delivering very high levels of customer service and taking a personal interest in every single customer. The company provides a very simple, cost-effective, efficient and friendly service, one that engenders a very high level of loyalty from customers and ensures that Enta customers continue to use the company whenever they can. As well as systems builders and small independent retailers, Enta supplies many of the UK’s leading business-to-business resellers and has strong relationships with a number of leading vendors, including Microsoft and BT.