This means that broadband users from other ISPs can now move to a faster, more reliable service at zero cost at any time. The success of the campaign has taken the company by surprise says Marketing Executive, Matt Barton.
“Quite frankly we have been taken aback at the positive response we’ve had. A lot of our relatively new Partners who decided to use Entanet for new provisions are now using our free migration offer to move their connections from their old ISPs. The offer has also attracted a lot of new Partners to look at the benefits of using Entanet.”
Migrations are particularly popular at the moment, as the process is now very streamlined using the MAC process that BT Wholesale developed just over a year ago. Also the old restrictions, where connections had to be migrated on a like-for-like basis have been removed, making a larger choice of products available to customers.
Commenting on the decision to extend the free migration offer indefinitely, Anthony Bennett, Sales Director at one of Entanet’s reseller partners, Hi-Velocity, commented: “We are delighted with the decision made by Entanet to offer free ADSL migrations to their channel indefinitely. In an industry where the larger ISP's continue to grow through their position in the market, and the smaller companies are struggling to maintain competitiveness, it is refreshing to see Entanet are taking this stance to support the channel. “From our perspective this will enable us to pass on savings to our growing user base and help us to deliver value that consumers have come to expect. It also confirms to us what we already believed – that we have made the right decision in choosing Entanet as our preferred partner for ADSL."
For customers who don’t yet have a broadband connection, Entanet is also offering a reduced activation charge – this has been cut from £55 to £45 + VAT, in line with the £10 drop in prices from BT Wholesale, announced at the beginning of September.