Exertis Buys Computers Unlimited for £24 million

Exertis has acquired £140 million turnover IT hardware and electronics company Computers Unlimited for £24 million.

Computers Unlimited currently supplies third party branded accessories for Apple products and a variety of other consumer electronics to over 2000 partners in the UK and mainland Europe.

Exertis said Computers Unlimited’s business model “aligns well with Exertis’ commercial structure and is an excellent strategic fit, bringing new product categories and specialisms to the Exertis portfolio”.

James Sanson, Computers Unlimited chairman and chief executive officer, commented “Over the last 30 years we’ve launched and built channels for more than 100 brands. The opportunity to combine Computers Unlimited’s brand and channel building talents with Exertis’ retail, logistics and geographic strengths is very compelling. I’m confident the new combined business can offer a fantastic proposition and strong growth for our current and future brands.”

Following the transaction, Computers Unlimited will continue to operate under its own brand name.

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David Dungay

Editor - Comms Business Magazine