Exertis Extends Audica Relationship for AV Resellers

Exertis has today announced it has extended its distribution agreement with Audica to include a range of products for its specialist Pro AV division, Exertis Medium. Audica provides audio solutions for commercial background music, corporate AV and audio communications for a range of industry sectors that include retail outlets, restaurants, education classrooms, hotel public areas and guest rooms, meeting rooms, museums and visitor centres.

Chris Godsalve, Exertis Medium, AV and collaboration business manager, said, “Audica is a welcome addition to our portfolio providing our customers with a comprehensive range of professional audio products which combine leading edge design, flexibility and functionality for a multitude of AV solutions in a variety of industry applications. Naturally, audio is a key part of an AV installation and Audica fits our criteria of providing market leading vendors and products for our resellers.”

Exertis Medium will distribute Audica’s micro and median series of controllers, amplifiers and speakers to specialist AV resellers. Audica products continue to be available for customers of Exertis Unlimited within its Premium audio range.

Chris Emerson, Audica, sales director, said, “We are delighted to be working with the Exertis Medium Pro AV team with the aim of expanding our easy to install Audica products to their specialist AV and IT customers. With audio representing in the region of 25 per cent of any installation, Audica represents a great opportunity for resellers to offer a complete AV solution and add to the profitability of their sale.”

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David Dungay

Editor - Comms Business Magazine