Exertis Launches KAZAm into UK

Distributor Exertis has announced it is launching new LTE smartphones from European mobile brand, KAZAM, into the UK market. The partnership will see Exertis offering the KAZAM Trooper 440L and KAZAM Trooper 450L within the UK.

With LTE, these phones will drive further sales for both Exertis and KAZAM, particularly as LTE is available across the UK and both consumers and business users are looking for high quality 4G devices without a high price.

Simon Woodman, Director of Mobile at Exertis, commented: “Increasing customer demand for cutting edge technology, more power and longer battery life in their mobile phones means that price is no longer the sole purchasing driver.

“However, while consumers and business users are willing to pay more for the right device for them, they are also seeking a balance for the best value smartphone,” Woodman added. “KAZAM’s Trooper 440L and KAZAM Trooper 450L provide the best of both worlds, ticking boxes for technology, budget and also giving that extra value with KAZAM’s unique service proposition. Without a doubt, working with KAZAM strengthens the Exertis portfolio and our ability to respond to a wider array of multi-channel requirements.”

The KAZAM Trooper range has always been about smartphones at smarter prices. When combined with KAZAM’s trademark proposition of free screen protection for 12 months, KAZAM Rescue and a three year warranty, the Trooper range is hard to beat for value.

James Atkins, CMO at KAZAM, said: “The UK is arguably the toughest market within the European mobile industry. As a challenger brand, KAZAM has worked hard to understand the specific customer wants and needs. With the KAZAM Trooper 440L and 450L, we now have a range of 4G phones covering the 4” to 5.5” screen categories, devices that are feature rich and highly competitive, at aggressive price points.”

Atkins continued: “Combined with KAZAM’s free cracked screen replacement, KAZAM Rescue and our three year warranty, we believe we can genuinely challenge the market, making KAZAM a rationale and logical purchase decision. Why pay more for a big brand when you can enjoy significantly more value from KAZAM? Exertis are the perfect partner to help us achieve this aim.”

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David Dungay

Editor - Comms Business Magazine