Exertis Points to Wi-Fi Analytics as Big Reseller Opportuity

Exertis has announced an exclusive distribution agreement with Airangel for its Captivnet guest WiFi and analytics platform particularly suitable for the hospitality, retail and other guest-heavy environments. Captivnet provides a complete value-add solution that sits on top of any wireless network giving customers a simple login method for their guests, a complete reporting and analytics package, including presence and location data, and a comprehensive collection of marketing and engagement tools.

Gareth Bray, Exertis Head of Commercial for Enterprise said, “Demand for guest WiFi solutions, which go beyond simple guest internet access, is on the rise and businesses are looking for new and innovative ways to use WiFi to gain a competitive advantage and generate revenues. Captivnet represents a great opportunity for resellers to implement wireless networks that can provide a tangible return on their customers’ investment by creating revenue streams through monetising the wireless access and gathering vital data from visitors that can be used in future marketing campaigns.”

Captivnet provides an easy to use guest on-boarding service using multiple methods, including social media log-ins. The feature rich solution is scalable and designed to complement existing wireless LAN infrastructure either natively or with the simple addition of a cost-effective appliance. With customers ranging from independent shops to major hotel chains, Captivnet can be purchased either annually, multi-yearly or monthly.

Dean Wilkinson, Airangel CEO said “Exertis is ideally placed to extend Captivnet’s market penetration with their broad spread of retail and reseller customers. In addition, they have a dedicated team of wireless experts within their enterprise division that are used to helping their customers deploy Wi-Fi networks in a range of vertical markets. Furthermore, Captivnet has been designed specifically for reseller partners and offers a range of ROI opportunities in a single solution.”

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David Dungay

Editor - Comms Business Magazine