Exertis Targets Sub £100 Smartphone Market

Exertis has agrred an exclusive agreement to distribute the IMO brand of Android smartphones and feature phones from Verve Connect. The IMO range consists of a series of high quality, best value smart and feature phones across 2, 3 and 4G.

“IMO provide a smartphone at a very smart price without compromising on quality or functionality. We are delighted to be able to bring their range to a broader reach of retail customers and accelerate their presence in the growing sub £100 smartphone market, said Rik Hubbard, Exertis Mobile commercial and services director. “IMO products are well suited to most large retail customers, the MNO s and MVNOs. For consumers, they offer a full smartphone experience, appealing to a younger, cash-conscious demographic that still desire great design and performance.”

Exertis will initially range the IMO Q2 smartphones and the IMO Dash feature phone. Further product announcements are expected over the next few months to grow the portfolio.

Nigel Whitehead head of sales and propositions at Verve Connect said, “IMO has become one of the UK’s fastest growing mobile brands during 2017, and our products can now be bought in over 30% of UK mobile retail stores. We have ambitious plans for strong growth in 2018, and are confident Exertis are ideally positioned in the Distribution space to help us meet and exceed our goals. They will play a key role, particularly in the retail, MVNO and B2B sectors. Their strong relationships will enable us to increase our depth of customers and bring exciting new opportunities to our business.”

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David Dungay

Editor - Comms Business Magazine