Exinda Networks, a provider of WAN optimisation solutions for mid-sized enterprises, has launched its new Fast Track reseller partner programme designed to help information technology (IT) resellers capture business opportunities quickly in the fast growing WAN optimisation market.
According to a December 2007 IDC report entitled “Worldwide WAN Application Delivery 2007-2012 Forecast” the EMEA WAN optimization controller market will grow from US $220 million in 2007 to US $290 million in 2012. WAN optimization technology is used to improve the speed of applications running on corporate wide area networks (WAN) by classifying, prioritizing and accelerating applications and controlling recreational Internet traffic.
Resellers can earn revenue by selling network visibility and optimization appliances, consulting services and ongoing monthly services for centralized monitoring, reporting and adjusting network policies. Exinda Networks offers aggressive margins on its hardware and conducts all of its sales through channel partners.
The new Fast Track Programme has two types of reseller in its new Programme: Authorized Partners and Premier Partners. Exinda helps resellers to gain expertise quickly and capture new business.
“Exinda’s new Fast Track Programme was designed by resellers for resellers,” said Jim Christie, vice president of worldwide sales for Exinda Networks. “The Programme provides resellers with great revenue and margin opportunities as well as all the supporting elements that resellers need to be successful.”
Exinda’s approach to WAN optimization, called Unified Performance Management, integrates WAN optimization, application acceleration, application visibility and application response measurement onto a single appliance to achieve peak network performance. Additionally, Exinda is the only vendor to provide a global Web-hosted central management platform, called Service Delivery Point, which simplifies the management of Exinda appliances distributed throughout networks.