Expanding channel strategy

Promising partners in excess of 35 per cent margins, CTI Group, the provider of call management and call recording solutions, is looking to sign at least 50 more resellers in the coming quarter in its move to a 100 per cent reseller distribution model for its SME tier solutions.

In doing so, the company, which already works with in excess of 50 channel partners plans to increase SME market penetration with its call management software – ‘Proteus’ and call recording – ‘SmartRecord’ product families, ideal for VARs (Value-Added Resellers) working in the PBX, VoIP, call logging and comms hardware markets. Partners are also invited to sign up to the CTI Group ‘Business Growth Plan’, guaranteeing extra discounts, marketing support and additional aid in growing their own businesses. With this offering, the company has a further aim to increase numbers by threefold over the next 18 months.

Andy Wilson, VP Sales and Marketing at CTI Group, comments: “The SME market leaves most space for competition and gives resellers the largest scope to create substantial margins, hence our move towards a 100 per cent channel model for this section of our market. Our Proteus and SmartRecord products not only offer SME customers useful, flexible and cost saving applications, but also give those in the channel, a good excuse to revisit existing clientele with a powerful product that is simple for engineers to install.”

Wilson adds: “The complementary solutions deliver instant ROI; essential in today’s market and provide necessary backup for any issues on telephony lines; an essential requirement in the blame culture now emerging in the UK. The new Business Growth Plan will further assist VARs in their telephony knowledge base, as we will provide additional engineering and sales training to help partners develop and further grow their businesses.”

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