With instant access to read, reply and send messages, emoze avoids the need to open the Facebook website. Friend lists are immediately on their handset, without even needing to go through an internet browser.
Eitan Linker, emoze CEO, stated: “We are proud to give our users an unrivalled mobile experience that lets them play a more dynamic role as a part of Facebook's 130 million strong community. Facebook is a prime example of how social networking is changing the world and our users will not miss a trick.”
In an ever evolving state of change, social media sites have fast become an important way for people to stay connected with family, friends, peers, colleagues and business associates said Linker.
Jill Aldort, senior analyst at Yankee Group, added: “Even at this nascent stage of the market, 19% of adult consumers who access social networks on their PCs also regularly access these same sites from their mobile phones.”