Loot, part of Associated Newspapers, initially signed up to TopFox to increase repeat visits to its site by providing them with quality prizes and offers. Nick Fleetwood, Business Analyst for Loot, commented: “Readers know they can use Loot to bag a bargain and TopFox gives them a reason to come back a lot more often.”
The solution helps publishers set up, host and manage competitions with a seamless look and feel, keeping visitors within their site at the same time as generating an additional revenue stream. Publishers can completely customise their content and offers, create banners and email newsletters, add their own exclusive competitions and have complete control over the promotions run on their site.
Due to the success of the online service, Loot has now rolled the TopFox solution out to its print publications. Fleetwood added: “TopFox proved itself on our website so we have extended the concept to print. ‘Text to win’ competitions give our readers an instant way to enter without requiring them to visit the website. Our readers already use SMS to submit adverts and contact sellers so they have been quick to try out this new competitions service.”
TopFox, one of the Magnetise Group’s range of online lead generation solutions, provides high quality, qualified leads to advertisers, marketers and the publishers themselves. Entries to sponsored competitions are charged to the sponsor on a cost per lead (CPL) basis, ensuring the right price is paid for each response and creating a fair and fruitful return. The ‘text to win’ solution meanwhile generates income for print publications using premium rate SMS entries.
Peter Gowrie-Smith, managing director of the Magnetise Group, commented: “Enabling SMS interaction is a logical progression for us. Combining the most popular channels of print, online and mobile into a single competition platform gives publishers such as Loot additional services to offer their readers as well as ensuring competition revenue is maximised across the business.”
TopFox’s ‘text to win’ service is a new development that will become available to all clients following its trial with Loot. It provides print publishers with a simple method of monetising further aspects of their business at the same time as giving readers a more engaging experience. For publishers that operate both online and offline, it provides more synergy across the different mediums while consolidating the management of competitions and data into a single platform.