The easy-to-use, turnkey programme allows bands, musicians, DJs and artists to create unique mobile offers and promotions designed specifically for their fans on Flowd. The flexible programme allows any music artist to build highly engaging promotions and campaigns that can be triggered with a variety of techniques, including location check-in and artist following. The programme is free to use and will be accessible on Flowd.com on April 11th 2011.
Artists, musicians, venues, party organizers and band managers can all access the programme to create unique mobile coupons that reward their fans and provide them with unique discounts, digital rewards, free offers and more. By rewarding their fans, artists continue to maintain and deepen their relationships with their most loyal fans and enjoy a direct marketing channel.
Artists, musicians, and other acts using Flowd will be able to sign onto their accounts to access the Frequent Fan program, which makes a variety of both global and local deals possible. The program allows them to choose who to send the reward to, the type of award, its content, its virality nature, locality, validity time, and promotion trigger points.
Artists using Flowd today include top DJ’s Armin van Buuren, Alex M.O.R.P.H., Markus Schulz, Gareth Emery and others. Flowd is also the official mobile social networking partner of the A State of Trance 500 tour.
Flowd’s Frequent Fan program can be accessed on Flowd.com on April 11th 2011.