Fluent Signs Deal with Fusionex

Fluent Communication has been chosen by worldwide IT software group Fusionex to deliver its latest IT lead generation campaign. The telemarketing team will help boost sales of the technology specialist’s Data Analytics solution, GIANT.

Fluent Communication has agreed to secure face-to-face appointments with businesses in the region. The accredited sales team will interact with key decision makers within 5 main industries; travel, hospitality, gaming, manufacturing and retail.

Gerald Lee, Director of Strategies at Fusionex explains, “With its qualified IT staff and consultative approach, I am confident that Fluent will fulfil our business objectives. To have an agency who can provide in-depth market knowledge whilst on a sales call, is something very unique.

“The team impressed us from day one with their understanding of our business, and most importantly GIANT. They have taken the time to learn the fundamental benefits of our powerful data platform within each target market – a prime example of their solution-based selling techniques.”

Jonathan Edgeley, CEO, at Fluent Communication is excited to have Fusionex on board. He explains, “Aside from being delighted that we have been chosen by a multi-award winning software group, we love welcoming new clients and learning about new products, whilst helping them get a foothold in the UK market.

“Fusionex is an established but continuously growing company with a passion for delivering state-of-the-art business-driven solutions. Their Data Analytics product is innovative and designed to be easy to use for non-technical people, which exceeds expectations in the industry. Now it’s our job to discover which companies have a need so we can generate qualified business opportunities on our client’s behalf.”

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David Dungay

Editor - Comms Business Magazine