After the success of Fone Logistics’ money-can’t-buy promotions in 2009, the distributor has published an even bolder airtime and SIM-free promotional schedule for 2010.
This year, Fone Logistics’ dealer incentives will include an entertaining range of seasonal and sporting prizes across the first six months.
This month kicks off with a ‘January Sale’ offering a range of special offers on various stock, deals and sales promotions.
These include a BlackBerry on Orange £10 handset rebate, a 3 Nokia 5800 for only £186, an O2 BlackBerry 8310 for only £155 and buy-five-get-one-free on all 3 mobile broadband starter kits.
As well as its Rick Stein Orange incentive, this week Fone Logistics has also launched a points-per-business-connection incentive with O2, where dealers have the chance to win VIP tickets to see Bon Jovi live at London’s The 02 in their very own private box.
The top 10 best performing dealers, who connect new or reconnecting customers, will win two tickets each, which could be used as an internal sales tool.
Fone Logistics marketing director, Julien Parven, said: “Last year our most successful promotion was ‘On the Piste’, which saw a percentage increase of 33% on O2 connections and meaning we will be taking 10 dealers to a luxury ski resort in the French Alps.
“We want to build on this in 2010 and have invested a lot of time and money into coming up with some really original ideas, which will hopefully ensure we are known as the most rewarding distributor among the dealer network and a company they really want to align themselves with. We aim to significantly increase connections across all networks and, more importantly, deliver value back to our dealers.”
Internally, Fone Logistics has also launched a World Cup themed incentive to its entire sales team. Effective until June 2010, this incentive is linked to individual monthly target achievements and bonus awards will be given for meeting a range of Key Performance Indicators and tactical business goals.
The points system is similar to that of a football league board with points given for each ‘goal’ or target reached. The top four teams at the end of the ‘season’ will play-off against each other, with the finalists drawn from a weighted scoreboard of points, goal difference and tactical goals.
The losing play-off finalists will each receive a bonus bonds reward, whilst the runners up will be awarded a cash prize towards their summer holiday and the winner will scoop a fully expensed summer holiday package.
Parven continued: “The internal sales staff incentive is designed to create some friendly competition against each of our sales departments as well as building camaraderie and making the sales floor an exciting place to work.
“As part of our marketing plans for 2010 we want Fone Logistics to become an employer of choice and this is the first in a long line of internal staff activities we have planned.”