In addition to taking charge of ADITIC, the mobile ad network used by publishers, media agencies and telephone opertors worldwide, Camille will also join the task force for the development of a premium mobile sales house. This will serve to complement the ad network.
Camille previously held a post at BuzzCity Pte Ltd, one of the world’s leading mobile media companies in the development and marketing of mobile services and entertainment. While at the company, she was in charge of Business Development Europe, the US & Latin America and oversaw the development of the entire LATAM region from the ground up, following the natural growth of the continent in terms of mobile development.
With over 5 years of hands-on experience within the media industry, Camille is a highly skilled and accomplished business development manager. She has occupied similar positions at several other notable companies including EGS Media, where her main role was to develop the company’s Media partnerships (sites and databases), advertiser and agency portfolios and ad offers on exclusive partner m-sites such as Le Figaro, Madame Figaro, The Number, Virgin Mobile, among others.
Camille will now put her vast media experience at various leading global mobile brands, to use for the French mobile ad specialist. “I am extremely excited by this opportunity and am ambitious to further ADITIC’s visibility, leverage our know-how and grow our clientele organically on a global scale,” she says. “ADITIC already has a very qualitative client portfolio and I am keen to ensure that it attains even greater success in the near future.”
Mokhtar Bouchelaghem, CEO Sofialys adds, “Over the last 12 months our Ad Network has grown at an unprecedented rate, therefore, now is the perfect time to bring in Camille. Her extensive global sales experience will undoubtedly help us to achieve our goals and we welcome her warmly. We have every confidence that she will succeed in expanding our client base as well as our mobile ad network.”