Freshworks enhances partner programme

Software provider Freshworks has this month announced the launch of an enhanced channel partner programme.

The announcement comes hand in hand with the appointment of Hervé Danzelaud (pictured) as VP global channel and alliances, to lead the growth of the company’s partner ecosystem. The Freshworks partner programme includes 500+ resellers in 50+ countries, 20+ systems integrators, 350+ ISVs and 1,100+ technology applications in the Freshworks Marketplace.

“Freshworks was created to deliver immediate value to companies who have found legacy software too complex and expensive for today’s users,” said Danzelaud. “Our partner program attracts technology companies, resellers, system integrators and MSPs that recognise the market need for native cloud solutions that are simple, affordable and easy to integrate.

“My passion is to build deep relationships with partners where we can work together to delight our joint customers with modern CRM, IT and CX solutions.”

Enhancements include a new partner relationship management system, offering greater visibility into deal registration, pipeline, commissions, sales and marketing assets, and market development funds. 

Three existing tiers for the company’s reseller and solution partners include Preferred, Authorised and Registered. A new certification framework for systems integrators promises ‘a more consistent and delightful customer experience’, while Preferred partners can access dedicated in-region resources to grow joint business.

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Melissa Bradshaw

Melissa joined the Comms Business editorial team in January 2021. Following her role as editorial assistant within the Mark Allen Group division MA Music, Leisure & Travel since 2019, Melissa moved over to MA Business in October 2020 and now works as a reporter for two of Mark Allen’s business titles, Comms Business and The Engineer. She is working alongside our editor Charlotte Hathway, writing features and news for the magazine. To get in touch about potential features, contact her at melissa.bradshaw@markallengroup.com.

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