Fusion a Hit with Resellers

Telecoms distributor Nimans say it is enjoying “phenomenal success” after adding the Fusion brand to its growing voice and data installation portfolio. Six figure sales have been reported since the partnership was formed in August last year.

According to Nimans’ Installation Products Business Manager, Dominique Wilson, resellers have enthusiastically embraced the Fusion range which spans ‘end to end’ installation solutions, from easy to install Cat 5e and Cat 6 cabling to trunking, traditional telephone components and chrome faceplates.

Wilson says Fusion offers installers many time saving advantages such as snag-free cabling, anti-tear boxes and Eurostyle modules – all backed by an impressive 25-year warranty.

Nimans is the only distributor to offer Fusion as part of an extensive telecoms portfolio, as Dominique pointed out: “Fusion has become an overnight success for us. It has rapidly established itself as a major component of our installation portfolio, with cabling, patch panels and modules the most popular items. The partnership goes from strength to strength.”

Wilson says Fusion has evolved following two years market research and is based on products designed by installers for installers. “It embraces installers’ demands for ease of installation and provides a time saving, cost effective solution without compromising quality, durability or performance.”

Paul Britain, Business Manager for Fusion is equally positive about the success achieved so far. “Nimans is the country’s leading telecoms distributor with a respected industry reputation based on a 25-year trading pedigree, providing Fusion with the ideal platform to expand its customer base. We expect sales to continue to rise.”

Nimans has installed a purpose built display unit in the Trade Counter at its Manchester headquarters to showcase the comprehensive Fusion product range – which is also featured in the company’s dedicated Voice and Data Installation Catalogue.

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