G3 goes after Mid Market

G3 Comms has announced a new series of bundled products offering unprecedented ROI and business benefit, designed to meet the special requirements of the mid-market business.

In response to demands for agile and innovative solutions that deliver strong competitive advantage, G3 has set bundled prices for its most advanced solutions, making them affordable to forward-thinking businesses seeking to future-proof their investment whilst capitalising on market opportunities in the coming years.

Focusing on mobile collaboration, virtualised communications, low-latency connectivity and preventative network management, the solutions deliver business benefit matched to the unique characteristics of mid-sized businesses, particularly the smaller members of this category.

Niall Anderson, G3 Comms Sales and Marketing Director, explains “Organisations of 50 to 250 employees are exceptional. Having graduated from the high risk environment of the small business, they are at the peak of ‘corporate fitness’ and require business communications to match. For these companies, rapid business growth is an imperative, so we’ve brought together a best-of-breed suite of products that have the capability to accelerate sales activity and improve the customer experience.”

“Equally, we know how growth places pressure on cash flow. That’s why we’re offering prices and finance packages with the flexibility that makes this top-end technology a reality for dynamic businesses where scalability and the advantages of operating expenditure are priorities over capital investment.”

Within the suite of systems and services, G3’s flagship product is an HD video conferencing system from the Avaya company, Radvision. Offering standards-based any-device-to-any-device interoperability across Mac and PC environments, the system delivers outstanding reliability across desktop, laptop, tablet or smartphone.

Radvision will be bundled with G3’s other mid-market solutions, notably Avaya’s IP Office unified communications platform, now available with the scalability and cost advantages of a virtual environment. Cost reduction is also a strong feature of other offerings including fixed-to-mobile convergence, providing seamless interaction between mobile and office systems, plus networking solutions that break new ground in reducing the cost of LAN infrastructure and SIP-enabled, global connectivity.

Niall Anderson adds: “This end of the mid-market has very particular requirements associated with business growth, office relocation, streamlined working processes and a hunger for competitive advantage. With new demonstration facilities at our London office supported by a dedicated team of experienced technicians, we are confident we can bring game-changing business benefit to companies in this sector.”

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David Dungay

Editor - Comms Business Magazine
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