This achievement marks a significant milestone for Gamma in its role as a major player in IP Telephony and applications, and positions the company well ahead of other large network carriers. Gamma started transferring its network from TDM to softswitches in late 2005, and has already launched three of its four planned IP Telephony voice solutions to the market.
Richard Bligh, Marketing Director, said “Often in this industry it's hard to differentiate between 'hot air' and real trends in the market. When Gamma is carrying this amount of IP traffic, it really reinforces that the transition from old voice services to IP based services is very much here and now. It also reflects the initial success through the channel of our recently launched services, FeaturePlus, a hosted service aimed at small businesses, and IPDirectConnect, a SIP trunk service.”
Bligh continues: "In 2005 we announced that our strategy was to lead the market in the change to IP softswitching so that we could offer our channel partners the immediate benefits. We are on schedule to complete the transition of our UK network to 100% IP and softswitch based by the end of 2006, and now we see that strategy paying off as our partners' and their end-users begin to see the value IP Telephony can add to their business and the potential costs savings that can be made"