Gamma has announced the launch of two new marketing initiatives; Accelerate, a self-serve online marketing portal for its channel partners, and the expansion of its partner programme.
Following the success of its Platinum Partner Programme launched in 2015, Gamma has introduced a new Gold level. Gold Partners will have access to a Partner Programme Manager to support them in the delivery of lead generation activities, including managed lead nurture campaigns, as well as funding towards marketing activity. They will also benefit from access to enhanced training and support.
To be considered as a Gold Partner, resellers will need to hit specific qualifying commercial and training commitments.
Gamma’s new online marketing portal, Accelerate, includes an asset library which is available to all of its Channel Partners. The asset library enables partners to easily customise campaign material and product collateral, making it simple for partners to create quality content for their marketing campaigns. In preparation for the launch of Accelerate, Gamma has been expanding its white label marketing material, including the release of a full end-to-end Campaign-in-a-Box model which gives partners all of the tools they need to run lead nurture campaigns.
Both Gold and Platinum Partners will have access to multi-tactic marketing automation features for lead nurture campaigns to help them build their pipeline and boost revenue growth. Gamma will also be delivering regular managed marketing campaigns to Platinum and Gold Partners using the Accelerate platform. Through this managed service, Gamma’s dedicated partner marketing support team will deliver targeted multi-tactic marketing campaigns to generate qualified leads on behalf of Platinum and Gold Partners; from campaign set-up to execution to reporting.
Accelerate’s content syndication module will be available exclusively to Platinum Partners. This premium feature automatically delivers targeted, relevant content to the Platinum Partner’s website that engages site visitors, aligns with the Gamma product messaging and includes clear calls to actions with lead capture forms.
Justin Coombes, Head of Marketing at Gamma commented: “I’m really excited by these latest marketing initiatives as they enable us to take the marketing support we offer to our Channel Partners to the next level. All of our partners will now be able to easily brand marketing material on a ‘self-serve’ basis within the portal. This is ideal for those partners that don’t have the time or resources to do this in-house, and will reduce costs for those that outsource this work. The premium features, such as content syndication and automated lead nurture, add huge value to the Platinum and new Gold proposition, giving them the opportunity to boost lead generation and increase sales.”
Catherine Ingram, Marketing Manager at Gamma Platinum Partner Arrow Communications commented: “We’ve been lucky enough to be involved in the pre-launch trial of Accelerate and have been very impressed with its capabilities and how simple it is to navigate and find relevant content. The managed service we benefit from as a Platinum Partner is really valuable to us, however we’re now also able to set-up and run our own campaigns easily in between. Accelerate will be instrumental in driving our lead generation and helping us close more business.”
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