GENBAND Launches Zift for Partners

GENBAND has launched the Zift Solutions Channel Marketing and Management Platform to assist its communications service provider customers and channel partners in successfully launching and promoting GENBAND-powered technology and services.

The Zift Platform will be offered as part of GENBAND’s Marketing Advantage Program, which offers marketing services and go-to-market support for the company’s customers and partners.

“By providing automated marketing solutions, technology and strategic support available from Zift, we are making it easier than ever for our customers and partners to navigate today’s competitive, complex landscape by setting themselves apart with the ability to easily market their solutions and services while capturing more sales,” said Patrick Joggerst, EVP of Global Sales and Marketing at GENBAND.

“Zift Solutions is one of the most advanced platforms on the market and provides our customers and partners with the ability to intuitively customize content, execute integrated campaigns and extend their reach through the latest in social media marketing and analytics technology.”

The Zift Platform offers GENBAND’s customers and partners several advantages including:

•Complete, turnkey integrated Email Campaigns, including partner-branded offers with simple creative approval and scheduling options for partners.
•Content Syndication, which lifts the burden of content development from partners by automatically delivering and displaying GENBAND-provided content and product showcases on partner websites.
•Social Media Syndication, which amplifies partner social media outreach with social posts provided by GENBAND that can be easily reviewed and modified or automatically posted by partners.
•Customized Collateral that partners can co-brand with their logo and contact information, and use as stand-alone collateral or in conjunction with email campaigns and content syndication.
•Shared Analytics and Reporting across all marketing tactics and leads generated to enhance visibility and allow GENBAND and partners to easily track, measure and modify marketing efforts.
•Premium Zift Support to deliver proactive outreach, strategic direction and direct support for partners who may lack marketing resources or require hands-on support to thrive.

“We are extremely pleased to welcome GENBAND to the growing Zift Solutions community,” said Ken Romley, CEO, Zift Solutions. “Their successful Zift Solutions launch underscores how GENBAND is helping its customers and partners engage today’s self-empowered buyers, streamline marketing outreach and drive sales.”

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David Dungay

Editor - Comms Business Magazine