Generating opportunities for both vendors and VARs

Security and networking Value Added Distributor, Cloud Distribution, has strengthened its team with the appointment of channel veteran, Andy Fidgeon. This appointment comes on the back of the company’s sustained growth, its expanding partner base and its growing vendor portfolio.

Reporting to sales director, Greg Harris, Andy joins Cloud Distribution in the newly-created role of Southern Sales Manager. His remit covers two separate, but directly-related, areas: the company’s vendor portfolio and its reseller base.

Andy will be responsible for growing Cloud’s existing southern-based sales team, expanding its reseller partner base and generating sales of the company’s growing portfolio of next-generation security and networking solutions.

He will also build on the success of the company’s complementary virtual market-making service known as Altitude. He is tasked with creating a dedicated telemarketing and lead-generation team that will deliver accelerated, qualified pipelines by feeding enduser leads to the company’s growing reseller community.

Greg Harris, sales director, said: “We’re very excited to have Andy on board. Cloud’s mission is to bring innovative security and networking technology solutions to the UK. We are filling a much-needed gap for a distributor that understands how to help vendors and resellers build markets around next-generation technology offerings. Our relationships with disruptive technology vendors demonstrate our commitment to delivering on our mission. Andy brings first-hand experience of partnering with innovative, fast-growing technology vendors, delivering value-add and creating a solid sales pipeline for them. To that end, Andy is the perfect fit for us.”

Andy’s IT Career began over 15 years ago when he joined networking reseller, LAN2LAN. He subsequently joined Graham Fox at Fresh Egg Network Technologies, one of the UK’s first ‘boutique’ distributors to focus on the ‘value-add’ element of distribution. After Fresh Egg’s acquisition by Voice Comms Warehouse (VCW), Andy spent three years helping to build the company’s success which was based primarily on evangelising emerging technologies and building brand names for new vendors to the UK. A 4-year stint at VADition with Neil Ledger followed, before its 2011 acquisition by Exclusive Networks. Andy left Exclusive in June 2012 and went full circle to re-join LAN2LAN.

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