Genuine Solutions takes on luxury accessories market

Genuine Solutions Group, parent company of mobile and smart device accessory distributor Genuine Solutions (GS), has announced that the company is to distribute a premium range of designer branded device accessories exclusively to the UK’s independent channel under official licence from CG Mobile. The company will be adding illustrious names such as BMW, Guess, Mercedes-Benz, Ferrari and Karl Lagerfeld to its range of mobile, tablet, computer and audio accessories.

Genuine Solutions Co-Founder and Purchasing Director, Bav Majithia commented, “Devices are now essential to everyday life but we are all equally reliant on our accessories which help define our individual interests and styling choices as well as enable device functionality. By partnering with CG Mobile, we can provide our customers with a range of luxury fashion, lifestyle and car brands from a global leader in design and manufacturing. CG Mobile has given GS exclusive access to these products for our UK independent channel and based on our market information, consumer demand is running high.”

These new ranges include luxury branded phone cases, power charging accessories including wireless charging, headphones, tablet and computer bags. Each product is designed and manufactured under official licence ensuring that every detail is in line with the individual brand as well as providing a perfect blend of craftsmanship and durability.

CG Mobile Director of EMEA, Lotfi Ben Salem said, “CG Mobile is delighted to have GS as a new strategic partner for the UK market. The strength of our brands combined with the enthusiasm of the GS sales team is the key to our success. I have confidence in the team and I’m sure this promising partnership will be a long-term fruitful relationship.”

Majithia summed up the company’s position, “CG Mobile selected us to be their flagship partner for the independent channel in the UK because they recognised the leading position we enjoy in that sector and have full trust in our ability to distribute these luxury products. In extending our portfolio to more luxury lifestyle brands, we’re providing our customers with the high-quality accessories they want to meet the end consumers’ demand. These products are simply not easily available elsewhere, so it is with great pleasure that we are now able to launch them to our customers.”

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David Dungay

Editor - Comms Business Magazine