Glu Group achieves Cisco certifications

Channel services provider Glu Group has become the world’s first partner to achieve both Cisco Learning Partner and Cisco Advanced Customer Specialisation.

The company is the only non-reselling Cisco partner outside of the US to successfully renew the Customer Experience Specialisation Partner capability review, and did so by utilising its own in-house partner experience platform, Horizon.

The Cisco Advanced Customer Experience Specialisation addresses the need for partners to work closely with customers to ensure desired business outcomes are delivered.

Glu’s workforce includes customer success managers, renewal managers and adoption consultants working with channel partners to help identify and deliver value required by customers throughout the lifecycle of the delivered service or solution.

“Channel partners have traditionally focused on fulfilling short-term technological needs,” said Billy Haining, co-founder of Glu Group (pictured). “The complexity of IT means that this approach frequently fails to deliver the long-term value customers want and this is where we at Glu can support them. We are a channel only business that engages with partners to build better customer experiences.”

The external Customer Experience Specialisation capability audit was carried out on 29 April 2021 by NSF International on behalf of Cisco. 

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Melissa Bradshaw

Melissa joined the Comms Business editorial team in January 2021. Following her role as editorial assistant within the Mark Allen Group division MA Music, Leisure & Travel since 2019, Melissa moved over to MA Business in October 2020 and now works as a reporter for two of Mark Allen’s business titles, Comms Business and The Engineer. She is working alongside our editor Charlotte Hathway, writing features and news for the magazine. To get in touch about potential features, contact her at

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