GeoMe, a unique location-based messaging service that allows users to communicate with friends and the wider community via digital ‘post-it’ notes on a map, has launched in the UK. Using a mobile phone’s GPS system or a WiFi network, GeoMe’s free service encourages users to explore, connect and share content relevant to their interests and whereabouts.
The GeoMe service is built around three elements: community content; messaging; and location. These elements, combined with the added benefits of a payment-free service and a technology-agnostic platform, mean that GeoMe is creating a peer to peer community with access to relevant content. As a result, GeoMe is unleashing the full potential of location-based search and personalised advertising.
Magnus Jern, CEO at maker of GeoMe, Golden Gekko, stated: “With the launch of GeoMe, we are finally going to see location-based services pushed beyond niche applications and break into the broader consumer market. In GeoMe, we have created a geo-messaging service that is truly needs-based and entertaining, engaging consumers in a way that means that they will use it everyday. For advertisers, GeoMe is a great way to engage with customers who are open to receiving information relevant to them and their friends.”
GeoMe will deliver a number of benefits to three key parties: advertisers; mobile operators; and consumers. For advertisers, GeoMe is a highly effective vehicle for mobile marketing delivery. Via its sponsored search function, it offers a powerful combination of targeted advertisements based on user location to deliver brand messages in a non-intrusive fashion. With mobile users always on the move, GeoMe’s digital ‘post-it’ note and sponsored search capabilities allow for events and promotions that relate to users to be communicated in real time. Such personalised content is a compelling and impactful way for brands to interact and engage with consumers.
For mobile operators, location based services like GeoMe add value to a wide range of consumer and enterprise applications, such as social networking, travel and points of interest. Through end users use of GeoMe, mobile operators can benefit from increased data traffic and subsequent growth to the operator’s revenue pipeline.
While for consumers, once signed up for the free service, GeoMe users can find out what is happening in their local area, such as a festival, school event, or new clothing range in their favourite store, and let their friends know by leaving messages on maps. All at the click of a button.
GeoMe can be rapidly and cost efficiently provided across a broad range of platforms including Proprietary platforms, Symbian, Windows Mobile, Android and Blackberry.