Enta Technologies has received a very positive level of initial sign-ups for its new on-line points initiative, Enta Rewards, and is expecting more resellers to come on board as the scheme gathers momentum.
Launched November 2006, Enta Rewards has seen over 600 users register with the programme, which earns them points every time they place an order via the company’s web-based e-commerce site, www.entaonline.com.
With more customers signing up to the scheme on a daily basis and thousands of rewards to choose from, the scheme is on track to become one of the biggest in the industry.
Sharon Hutchinson, Rewards co-ordinator commented: “We chose a rewards scheme as opposed to any other promotion, so that customers were given a constant opportunity to be rewarded for buying online, rather than simply offering ad-hoc gifts and incentives that may not appeal to the majority of our customers. We have tried the week-end breaks, plasma screens and football tickets and they all work well but are soon forgotten. This is a long term commitment that we want our customers to benefit from”.