A company called Sweb Apps has launched a platform to give small businesses the tools to build a customised iPhone apps, in as little as five minutes, costing about £50.
It provides a template for users to create bespoke brand apps, with the ability to track its daily performance, and a content management system that enables content creation and updates in real time.
Once the application is submitted to SwebApps, the system uploads the app to the iTunes store.
Users are notified once the app appears in the store, where they can share the news with customers.
A content management system is available, giving users the ability to edit, cancel or add updates to in real time.
Once an application is created, users can track the app's performance through the AppTracker, providing access to traffic data, including downloads and clicks.
There are buttons for Facebook and Twitter to direct customers to social networking profiles.
The platform would be ideal for restaurants to upload menu items, specials or take reservations or retailers to promote sales, locations, and inventory, the company said.
Magaly Chocano, founder of Sweb Apps, said: "The iPhone and its many varied applications have given businesses the opportunity to reach existing and new customers on the go, but many lack the resources, knowledge, or budget to create mobile apps inhouse.
"To succeed in today's highly competitive market, small businesses have to incorporate mobile and social media applications into their business plan."
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