Gould Hired by ShoreTel

ShoreTel has announced the appointment of Gary Gould as marketing director, EMEA. In the role, Gould is responsible for the EMEA marketing function including strategy, demand generation, and internal and external communications, working closely with the EMEA sales teams. His key focus is on growth programmes, channel marketing economics, sales impact and driving partner engagement in the region.

Gould has over 20 years of marketing, product, channel and communications experience in the telecoms, technology and cloud space, having held key marketing roles at Cisco, Verizon and Panduit. He is a cloud specialist and co-founded a start-up for on-demand cloud services aimed at micro and small businesses, Compare Cloudware, between 2011 and 2015. Gould joins ShoreTel from Trustpilot, where he developed its global partner and content marketing strategy. Four years as an MD in the BT Local Business Network has also equipped him well to work effectively with channel partners, understanding their needs.

Commenting on the new appointment, Mark Roberts, chief marketing officer at ShoreTel said, “I’m delighted that we have Gary on board. He brings extensive channel and cloud expertise to ShoreTel’s global marketing team and has a great track record of successful integrated marketing campaigns under his belt. EMEA is a crucial market for us and this important addition to the team is further evidence of our commitment to meeting both customer and channel demands in all corners of the globe.”

“Following the recent launch of ShoreTel Connect, it is really exciting time to be joining a company at the forefront of cloud and UC innovation,” explained Gould. “I’m looking forward to working closely with the team and ShoreTel’s partners to drive further growth in EMEA.”

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David Dungay

Editor - Comms Business Magazine