To support its ambitious growth plans and environmental strategy, Atia has built its business solely on software-based IP telephony solutions from Swyx. Formed in 2005, it now boasts a client list of over 100 organisations with over 3,000 end-users.
Business Development Director at Atia Solutions, Patrick Copping comments on the reasons behind the company’s success, “We believe we are the first of a new breed of reseller that focus on providing customised business-orientated IP-based communication solutions that not only provide an enhanced level of service for our customers’ customers, but also are in tune with today’s concerns about the environment.
We don’t sell ‘just a phone system’; we recognised from the start that an IP telephony solution based on Swyx offered us a chance to differentiate ourselves in the market. Not only can we offer a greener solution to customers, but because Swyx is a just another software application we can look at the organisation’s complete network and see what value we can add to the business as a whole, whether it’s through integration or customisation. We believe the only resellers that will be successful in the IP telephony space are those understand all the layers of a customer’s IP infrastructure.”
Copping continues, “The ‘Carbon Neutral’ award was not easy to achieve, and demonstrates our long-term commitment towards sustainability. We have pledged to continually reduce our CO2 emissions and Swyx is a key part of this. Because of the software-based nature of the Swyx solution, we are able to carry out over 90% of support calls remotely, there is minimal packaging and upgrades can be downloaded as a software update. We also promote the recycling of legacy telephone equipment reducing the estimated total of 2 million phones that end up in landfill every year. The Swyx product is not only good for the environment, but also ensures a quicker response time for our customers and lower operating costs for ourselves.”
As part of its carbon neutral status, Atia is also lowering its own carbon footprint by contributing to local projects that control carbon emissions such as re-forestation. To support its growing business activities the company will add another 10 Swyx accredited engineers to its technical support team over the next 3 months.