GreenTech Distribution Steps up B2B Mobile Channel Strategy

GreenTech Distribution has announced the appointment of Ian Miller to the senior management team in a new role as the of Head of B2B Sales, with effect from 1 November.

Miller, who joins the Buckinghamshire-based distributor from near neighbour Data Select, has been tasked with enhancing the company’s growing value proposition in the channel.

Miller, who played a pivotal role in the development of Data Select’s successful Platinum partner program, brings with him a wealth of knowledge and experience of the B2B partner channel.

GreenTech provides a unique mix of traditional mobile device distribution, combined with sales of reconditioned products, component harvesting from recycling activity, and prepay SIM solutions for retail customers. The company is also seeing growth in sales of other tech products, including tablets, laptops and accessories.

Now, with Miller leading B2B sales, GreenTech is looking to meet the needs of what the company sees as a growing constituency of customers who are increasingly marginalised in the market based on the profile of their business.

Said Miller: “We see a gap emerging in the B2B channel and we are looking to meet this need with a new partner focused proposition in the market.

“There are great customers out there that are increasingly overlooked by distributors and vendors alike and we believe we can help these businesses develop through an inclusive service offering based on a mix of core traditional values, innovation and an open, agnostic approach.”

GreenTech has experienced accelerated growth in its business since it was founded by Richard Crawley and Lucky Anand in 2010. In 2015, GreenTech claimed the number one position in the Sunday Times Fast Track 100 League and remained in the top ten in 2016 with a 143 per cent rise in sales over three years on a turnover of £64 million. This year, GreenTech more than doubled turnover to £160 million.

GreenTech CEO Richard Crawley said: “We are delighted to welcome Ian on board and create a role where he can realise his personal ambitions and help achieve our business goals in the B2B space.”

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David Dungay

Editor - Comms Business Magazine