According to Griffin, SMEs are demanding better speed and reliability from their Internet connection and the price of Ethernet has tumbled. Ethernet is symmetrical, offers a guaranteed un-contended throughput and usually comes with a business-grade SLA and a worthwhile compensation scheme. Griffin says it has hundreds of partners that are looking to sell Ethernet as a new high-margin, recurring revenue service and many are not sure where to start.
Griffin is now presenting a solution with their Ethernet Sales Generator saying that if resellers have customers asking for Ethernet, The ESG may be the answer. The service is completely free for Griffin Partners as part of their channel-only approach, helping Partners to take advantage of the current Ethernet boom.
Cherie Everett, Head of Marketing, Griffin, said, “Many Partners do not have their own marketing department or product specific marketing budgets so are looking to suppliers for help with generating regular leads that are easy to close, provision and support. Griffin is channel-only therefore we only succeed when our Partners are able to grow their revenues by selling our services. The ESG is a tried and tested process which allows you to successfully sell Ethernet into your customer base, avoiding all the known pitfalls.”