Growth Strategy Leadership Award for Aastra

The 2008 Frost & Sullivan Growth Strategy Leadership Award in the European enterprise communications market was presented to Aastra Technologies at the Convergence Summit, Sandown Park last week.

Aastra’s aggressive strategy of organic and acquisitive growth has positioned it among the largest participants in the European business telephony market and as a major player globally in enterprise communications. While many of its competitors are currently struggling, Aastra has had a decade of consecutive profitable quarters. It has successfully moved up the infrastructure value chain in the enterprise communications business.

“The company’s history of acquisitions reveal a consistent growth strategy and total focus on enterprise communications,” notes Frost & Sullivan Research Analyst Dorota Oviedo. “Importantly, all new acquisitions have been complementary, in terms of technological expertise, product portfolio, distribution networks and geographic presence.”

Ericsson’s Enterprise Communications Business, its latest and largest acquisition, further complements Aastra’s product portfolio, with solutions for large enterprise and mobility. This acquisition also broadens Aastra’s geographic reach, with new channels into emerging markets. Aastra’s customer base has widened substantially both in Europe and globally, especially in markets such as Eastern Europe, Middle East and Africa, Asia Pacific (including Australia and New Zealand), and North and South America.

“The move extends the company’s reach in internet protocol Communication Servers, Unified Communication applications and integrated mobility with the One Phone concept,” explains Oviedo.

“Aastra aims to reinforce its position in the large enterprise segment and has launched an ambitious new product called Aastra 5000 – an open standards-based, IP telephony software product that targets large enterprises with multi-site networks,” adds Oviedo. “Aastra 5000 will also enable the migration of the large NeXspan installed base, extending Aastra’s customer base into large enterprises, together with its MX-ONE platform.”

“This is the second time Aastra has been recognised by Frost & Sullivan in the last three years. Such acknowledgment underlines the success of our fast-growing organisation. Aastra is committed to leveraging open standards and helping businesses with innovative and flexible telephony technologies as well as integrated mobility solutions.” adds Tony Shen, President and co-CEO at Aastra.

The Frost & Sullivan Award for Growth Strategy Leadership is given each year to the company that has demonstrated an exceptional growth strategy within their industry.

Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

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