The GSMA today announced the NFC Experience at Mobile World Congress, an interactive experience through which exhibitors, vendors, and attendees use mobile Near Field Communication (NFC) technology to exchange information and conduct transactions. The GSMA also announced several new keynote speakers for the Mobile World Congress conference programme, as well as new sponsors participating across key programmes at the event. Mobile World Congress will take place 25-28 February at Fira Gran Via in Barcelona.
“We’re excited to launch the NFC Experience for Mobile World Congress, as it provides attendees to the event the opportunity to experience first-hand the power of NFC technology both throughout the Mobile World Congress venue, as well as in the city of Barcelona,” said Michael O’Hara, Chief Marketing Officer, GSMA. “We hope that all attendees will take advantage of the many benefits of NFC, from venue access to retail transactions to transport, among others.”