Hansen will drive commercial sales via non-direct channels principally through Syscap’s bespoke finance solutions for IT software vendors, resellers and distributors. He will also focus on the specialist broker offering of Syscap’s parent company, Wesleyan Bank, targeting professions, educational institutes and SME businesses in addition to scoping emerging markets as part of the dual role. This includes building on his expertise to leverage the Wesleyan brand to expand into the medical and dental vendor markets.
Paul Hansen comments, “Syscap and Wesleyan Bank have enviable reputations for providing specialist financial products and outstanding service to their clients so this is a really exciting opportunity. My immediate strategy is to develop the relationships we have with our partners and intermediaries while building new ones in both existing and complementary sectors to maximise our revenues.
“With support from the wider Wesleyan Group, Syscap can continue to grow and enter new markets whilst being in control of its capital, pricing and risk model which provides an excellent platform for us to thrive.”
Syscap became a wholly owned subsidiary of Wesleyan Bank in April 2016. The combined division, which is part of the Wesleyan Group, provides tailored commercial and personal banking solutions to over 22,500 professions customers under two distinctive brands. Together the Bank and Syscap employ 120 staff from three UK office locations situated in Birmingham, New Malden and Northwich.
Philip White, Managing Director of Syscap and Commercial Director at Wesleyan Bank, adds, “We have been aware of Paul’s qualities for a long time having worked in competitive situations for nearly two decades. His vast experience of direct sales and the IT channel made him an outstanding candidate and he will play an integral part in executing our growth strategy which centres on providing unrivalled support to our partners.”