“It’s been a long tough road to get to where we are today and along the way we made many a wrong turn. However, today it’s clear that Titan Technology is providing what resellers want; a robust service that is highly flexible in deployment with a low threshold requirement for user commitment.
Many of our competitors have minimum service terms for their application licenses of up to 12 months whereas our minimum term is one day. The most common reaction to this from resellers and users is –‘Really!’
Our view is that our product offering is strong enough to guarantee our revenues on an ongoing basis. Of course for the user this daily licence option means that they can turn on or off users to fit their working profiles and specific campaigns and promotions.
Winning the Comms Business Awards has been truly fantastic for our company and so many people, including customers we took to the gala dinners and resellers attending, congratulated us on the night saying we were worthy winners. This was so satisfying as these are the people that we depend upon for our revenues.
We put two case studies forward to the judges; Farnborough International Air Show with several thousand endpoints and the Fresh Media Group which was firmly in SME territory and I think this demonstrated to the judging panel that we were capable of supporting a wide range of applications.
The other point I would like to make about the award is that we do not have our own platform – we use the Broadsoft service from HipCom. This validates our service in that we position our company to offer a channel play for hosted telephony to resellers selling predominantly in the SME space.
Since winning the award we have experienced a 500% upturn in sales enquiries from resellers but it’s not just down to the award. All year sales enquiries have been steadily building up and we anticipate that by the end of 2009 we will have double the number of resellers that we had in January.
The message I have for resellers is the time is now right to seriously consider selling hosted services. We have all seen the recent market figures showing that sales of hardware based PBX systems are down by an average of 38% year on year. Hosted telephony sales are rising and suppliers can provide what users want; robust service, flexibility and applications all at a fixed monthly cost without any huge up front Capital cost.