Hewlett Packard Enterprise enhances its partner programme

Hewlett Packard Enterprise has announced enhancements to the HPE Partner Ready Programme to help partners advance on their as a service journey, capture growing market opportunities, and drive increased sales growth in the small and medium sized business (SMB) segment.

The fiscal year 20211 HPE Partner Ready Programme is designed to provide partners with a profitable compensation model, access to financial resources and robust enablement opportunities. The programme offers a unique, personalised approach to learning that helps partners differentiate themselves in increasingly competitive markets, grow their business and drive joint success with HPE.

HPE says nearly 70 per cent of its annual sales are transacted through its channel ecosystem, which is more than 80,000 partners strong. HPE’s channel has also been a significant driver of as a service growth, and indirect HPE GreenLake orders have increased 85 percent YoY2.

“Each year we design our Partner Ready program using partner feedback, thus providing our channel with an unmatched combination of sales and field enablement, and financial incentives and rewards, to help them drive joint success with HPE,” explained George Hope (pictured), HPE worldwide head of partner sales. “HPE’s as a service strategy is establishing incredible traction through our channel, and so it remains critical to bolster our partners with the strongest program framework and breadth of opportunities to optimize their experience, help them establish differentiation and grow their expertise.”

The programme updates fit into three key areas: partner experience, as a service, and SMB. In order to maintain business consistency for partners focusing their efforts on driving growth, HPE has maintained core requirements of the 1H FY20 HPE Partner Ready Programme through FY21.

Partners will experience no change to revenue thresholds, sales and technical certifications, continuous learning requirements, or competency requirements. Furthermore, the range of digital and virtual enablement opportunities available to partners through the HPE Partner Ready Program enables them to continue sales momentum remotely and with less time out of office.

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Charlotte Hathway

Charlotte is the editor of Comms Business and writes content to inform and educate the Channel about the latest technology and business developments from across the industry. Prior to her current role, she wrote for other MA Business titles New Electronics, Land Mobile and Critical Communications Today. Before moving into journalism, she spent five years working in public relations and has worked with various technology companies spanning telecommunications, cyber security and software development.

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