BroadWorks Business Trunking application allows service providers to deliver low-cost trunks to an enterprise's premises-based phone systems while leveraging the inherent advantages of newer IP PBXs. Business Trunking is built on BroadSoft's BroadWorks SIP application server suite and delivers SIPconnect-compliant connectivity to a full range of Integrated Access Devices and IP PBXs.
Hipcom's white label provision, which now includes Business Trunking, enables resellers to quickly, reliably and cost-effectively launch complete IP services for their customers. The addition of Business Trunking adds business continuity features for disaster recovery and the extension of enhanced PBX features to mobile devices.
The company says, "SMEs have very individual requirements for their telephony deployments. Some businesses are ready to migrate from a traditional telephony service to hosted VoIP, while others might want to keep their existing desk phones, yet attain the benefits of IP. Now through our carrier-grade white label solutions, resellers can provide a BroadWorks-based fully hosted voice solution or a trunking solution that allows SMEs to keep their premises-based equipment."
"BroadWorks Business Trunking is packed full of productivity-increasing features that help SMEs communicate more efficiently," said Mike Wilkinson, EMEA marketing director for BroadSoft. "For instance, it includes Bursting, a feature that provides more trunk channels than provisioned to permit bursts of traffic, thus increasing the call completion rate. This enhancement is especially valuable for businesses that experience temporary surges in call activity, such as a golf shop before Father's Day.
"We are delighted to expand our relationship with Hipcom as it continues to provide ISPs and resellers in the UK the best VoIP applications available," Wilkinson added.
Band-X, a Tier 1 reseller for Hipcom, has found that business customers can realize savings in excess of 30 percent by deploying Business Trunking. According to Fraser Douglas, product and marketing director for Band-X, "Customers taking the Business Trunking service will easily achieve significant cost savings and can take advantage of enhanced features and improved productivity without the capital outlay for a new IP PBX."