Home femtocells are allowing mobile operators to deliver a personal 3G signal that will unleash the full potential of the latest phones, according to a new briefing paper from leading femtocell developer ip.access. The combination of excellent voice quality, higher data speeds, longer battery life, plus simple connectivity and lower costs means that femtocells are now set to enable the very best user experience – positioning 3G phones to become the hub of in-home entertainment and internet connectivity.
UK-based pioneer in cellular-over-IP, ip.access, has today released its new briefing paper for mobile network operators –“Introducing 3G femtocells successfully to the home” – which explores how innovative mobile operators can create exciting new femtocell-based offerings that will revolutionise the way that customers use a mobile phone at home. The new handbook draws on ip.access’ extensive experience in deploying capacity and coverage solutions for leading mobile operators, and provides guidance on how best to sell and deploy femtocells in the home environment. Key topic areas covered include: typical customer usage profiles and end user benefits; adoption sweetspots; next generation ‘Connected Home’ femtocell applications; operator service benefits and business cases; industry analyst viewpoints; technical implementation success factors, and much more.
Dr Andy Tiller, VP Marketing for ip.access and author of the briefing paper, explains the benefits to target customers and the type of services they will be able to enjoy in the femtocell-connected home: “Femtocells provide so much more than simply a better signal indoors. Families can benefit from streamlined and money-saving in-home data and voice packages, while the technical and social connectivity provided by femtozone services unlocks new possibilities to make the mobile phone the key interface to home entertainment – both online and offline.”