HP Announce Partner Programme Changes

Today at HP’s Partner Forum the company launched HP University, a one-stop solution to empower and equip the company’s 18,000 worldwide Partner First partners to optimize revenue and future-proof their business. HP University combines sales skills education, product training, and certifications to enable HP’s partner ecosystem to migrate to evolving busienss models such as contractual and subscription sales.

The global program combines online and instructor-led training throughout 170 countries. Offered in 11 languages, the program was piloted and tested with strategic partners in three markets prior to deployment.

“HP offers partner-focused, consultative training with a thoughtful approach to drive the bottom line,” said Thomas Jensen, vice president, WW Channel Sales Strategy, HP Inc. “Our global partner-focused HP University allows our vast ecosystem to focus on driving channel growth with relentless execution, a simple and clear education program and streamlined, effective operations to maximize growth and profitability.”

The shift from transactional to contractual, subscription based sales is on the rise. Nowhere is this shift more evident than in the technology sector. By adopting a subscription-based model, companies can tailor their computing environments to shape the experiences they want for customers as well as their workforce. This shift requires a consultative approach to selling; HP University is intended to address this shift while increasing the bottom line for partners.

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David Dungay

Editor - Comms Business Magazine