The HTC competition initially was exclusively online but turned to a traditional format for culmination of the final. The Giant Poster campaign, which is set to be seen by over 7,796,184 people, has been rolled out in seven cities in the UK across sites that tally over 2500sqm in size – more than 20 Olympic-sized swimming pools.
Katrin A. Robertson, Managing Director of blowUP media said: "This work is the perfect demonstration of the power of Giant Posters and how well they can fit with campaigns of all types. OOH is an evolving sector but I couldn’t be more delighted that the campaign team at HTC understood exactly the impact we could make for them. They bought into two of our key products, ‘East London Domination’ and the ‘National Giant Poster Package’, which combine to give brands an unrivalled opportunity to dominate urban Giant Poster sites."