HTC’s philosophy of designing mobile phones for the individual passions and pursuits of consumers is reflected in each winning product line, resulting in recent awards from IDEA, and earlier in the year from red dot and IDA.
“Countless HTC employees came together to earn the recognition we received at IDEA 2011, red dot 2011 and IDA 2010,” said Scott Croyle, vice president of design at HTC. “Our award-winning designs span multiple disciplines and regions around the world. Our teams listened to and observed customers, recognised their differing needs, and partnered to design products that have these customers’ desires at heart.”
HTC garnered four top awards at the 2011 International Design Excellence Awards (IDEA), known as the “Oscars of Design,” and sponsored by Fast Company magazine and the Industrial Designers Society of America, for devices in the communications tools category. The HTC Droid Incredible was given a Gold award, HTC EVO 4G recognised with a Silver award, and the HTC Legend garnered a Bronze award. Additionally, the HTC Aria was a finalist in the communications tool category.
“The rigor of selecting the best of over 2,000 entries culminated in three days of intense dialogue and debate that was stimulating and rewarding for the 20 expert jurors—we are proud of the work we have chosen to represent the best from our profession,” said IDEA’s Jury Chair Davin Stowell, founder and CEO of Smart Design.
Started in 1980 by the Industrial Designers Society of America (IDSA), the International Design Excellence Awards Program (IDEA®) fosters business and public understanding about the impact of design excellence on the quality of life and the economy.