HTC has strengthened its senior management team in EMEA with two key appointments. Stefan Streit has been appointed as Vice President Marketing & Retail for HTC EMEA while Jon French – formerly Executive Director, UK, Ireland and South Africa – has been promoted to Vice President Sales & Operations for HTC EMEA.
“The mobile marketplace is one of the most dynamic technology sectors around, and has a unique blend of challenge and opportunity that exists to engage with new users in EMEA,” said Florian Seiche, President, HTC Europe, Middle East and Africa.
“With smartphone sales growing more than 70% in 2010, Stefan and Jon are strengthening the team at a crucial time and will further help to position HTC at the forefront of the industry, in addition to delivering continued growth.”
In his new role as Vice President Marketing & Retail of HTC EMEA, Stefan Streit will be responsible for HTC’s marketing and retail programmes within EMEA. He succeeds Vladimir Malugin, who has assumed the role of Executive Director, Middle East & Africa. Stefan brings a wealth of global marketing and branding experience within the telecoms and online sectors. Prior to joining HTC, Stefan held senior marketing roles including VP EMEA Marketing for Sony Ericsson and CMO of BWIN Interactive Entertainment.
As Vice President Sales & Operations for HTC EMEA, Jon French will be responsible for the development of HTC’s supply and sales channels across EMEA, in addition to overseeing the company’s strategic partnership with The Carphone Warehouse and Best Buy Europe.
During his time at the helm of UK, Ireland and South Africa, Jon oversaw the implementation of a comprehensive brand repositioning strategy that has seen a significant growth in UK brand awareness and T3 magazine name HTC “Tech brand of the year” in 2010. Under French’s leadership, the UK has also retained its position as one of the largest and most important markets for HTC globally.
HTC is in the process of appointing a new Executive Director for UK, Ireland and South Africa. Jon French will retain this responsibility until a successor is in place.