Huawei adds Actix Customer Experience Analytics to its Smartcare SEQ solution

Actix today announced that Huawei has selected Actix’s Customer Experience Analytics (CEA) solution to form a key part of its Smartcare SEQ platform.

Actix’s CEA solution, part of the ActixOne platform, provides Huawei with best-in-class customer experience geo-location and visualisation capabilities. Through the ability to geo-locate and analyse multi-vendor call trace and provide in depth views and analysis of the RAN, coupled with stringent KPIs, Actix CEA gives Huawei a full end-to-end view of the customer experience.
Actix CEA will be integrated within Huawei’s Smartcare SEQ Analyst. Smartcare SEQ Analyst helps mobile operators improve O&M efficiency, allocate network resources more cost-effectively, and improve subscriber experience, while detecting and analysing subscriber behavior.

Richard Kateley, Actix CTO, said: “To truly understand the experience of subscribers on the network, geo-located call traces are essential for mobile operators. By selecting Actix CEA, Huawei can provide the detailed radio access intelligence that is critical to understand and optimise the subscriber experience.

“With multi-vendor radio access networks the norm, it is vital for operators and network equipment providers to be able to gain a clear picture of what’s happening on the network and what subscribers are experiencing, irrespective of the technologies being used. Huawei’s decision to adopt our CEA solution reflects the strength of our best-in-class geo-located analytics capabilities and cements our position as a trusted partner.”

Actix CEA delivers actionable insights into every subscriber’s RAN experience, segmenting subscriber experience by customer, location and handset, to build a clear picture of service demand and the quality of experience delivered by the RAN. This allows operators to focus optimization activities and network investments as well as customer service initiatives to reduce churn.

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